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IT WAS PURELY FOR PUBLICITY.Īlthough the image was meant to give a casual look into what a worker’s life was like high above the city streets, it was purely for publicity purposes. No, 11 men eating lunch on a beam hanging 69 floors in the air was not an everyday sight, and the whole thing came together to publicize the construction of Rockefeller Center. “It seems pretty clear they were real workers, but the event was organised with a number of photographers.' 'The image was a publicity effort by the Rockefeller Center,” Johnston told the UK's Independent.

Taking place during the Depression, when 15 million people were looking for work, the image of an expanding city and the workforce behind it was a rare bright spot for the public to hang on to. THERE WERE MORE DEATH-DEFYING PHOTOS TAKEN THAT DAY. There was more than just this single shot taken that day. In addition to photos featuring different poses for the 11 men on the beam, there’s also a rarely seen picture of four of the men stretched out across it, taking a well-deserved nap. That photo was owned by the International News Photos archive, which was a competitor of Acme Newspictures archive, the original owner of Lunch Atop a Skyscraper. The identity of the photographer for this lesser-known picture is unknown as well.

THE ORIGINAL NEGATIVE IS STORED IN A CAVE IN PENNSYLVANIA. To keep the original glass plate negative of the photo secured, it was placed in a massive underground vault just outside of Pittsburgh in Butler County, Pennsylvania. Called Iron Mountain, the secure and confidential facility spans 1.8 million square feet, where priceless artwork, photos, film negatives, pieces of music, and government documents from all around the world are stored. The entire mine is temperature controlled to help maintain the aging documents, as a team works to digitally and physically preserve the millions of pieces inside the vaults. Part of the climate controlling comes from an underground lake that is used to pump 50-degree water throughout the mine to maintain a steady temperature. That being said, the original Lunch Atop a Skyscraper negative has seen better days.

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#IPI MOCAP STUDIO 3 LICENSE KEY CRACKED#Īt some point, probably after Corbis acquired it, the glass negative was dropped, leaving it cracked and shattered. You don’t have to worry about the long-term future of the photo, though, as Johnston points out: “Prior to its being broken they had made a number of high-quality prints of the image from which copy negatives were made, to make printing it easier. So there were lots of good copies around to work with.” 6. A DOCUMENTARY HELPED ESTABLISH TWO OF THE MEN’S IDENTITIES. Much like the man behind the lens, the 11 workers in front of the camera have been a mystery to historians as well.

We know they were real construction workers, but records were spotty at the time and there was only anecdotal evidence of their identities.

#IPI MOCAP STUDIO 3 LICENSE KEY ARCHIVE#īut when director Seán Ó Cualáin began digging into the subject for a documentary called Men at Lunch, he found some of the answers people had been looking for.

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